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The Ice Cream Maker-eBook

The Ice Cream Maker

Chowdhury, Subir

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The Ice Cream Maker

Innovation, claims quality consultant Subir Chowdhury, is part of America’s DNA. No other country in the world matches America’s creative drive and its ability to turn innovative ideas into revolutionary products–from antilock brakes and steel-belted radial tires to sophisticated software and microprocessors. But as fast as we introduce new products, we lose the markets we establish to countries that know how to manufacture higher quality versions for less money. As Japanese and European firms win market share by concentrating on quality, America is continually forced to rely on innovation to stay ahead.

In THE ICE CREAM MAKER, Chowdhury uses a simple story to illustrate how businesses can instill quality into our culture and into every product we design, build, and market. The protagonist of the story is Peter Delvecchio, the manager of a regional ice cream company, who is determined to sell its ice cream to a flourishing national grocery chain, Natural Foods. In conversations with the Natural Foods manager, Peter learns how the extraordinarily successful retailer achieves its renowned high standard of excellence, both in the services it provides its customers and in the foods it manufactures and sells. Quality, he discovers, must be the mission of every employee; by learning to listen, enrich, and optimize, he can encourage and sustain the highest levels of quality in everything the company does.

Like Fish! and Who Moved My Cheese? THE ICE CREAM MAKER offers an essential and universal lesson about one of industry's foremost challenges in a thoroughly engaging style. For managers and executives, small business owners and entrepreneurs, THE ICE CREAM MAKER is a compelling, eye-opening guide to the most effective ways to achieve excellence and become industry leaders on the global stage.

From the Hardcover edition.

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Title of ebook: The Ice Cream Maker
ISBN: 9780385516853
Publisher: Doubleday Publishing
Internet download file size: 762 kb
Pages: 128
Released online for download: 10-04-2005
Author of eBook: Chowdhury, Subir

The Ice Cream Maker

Chapter One

1

A Bucket of Ice Water

It was a Monday afternoon in May when my life changed forever.

I was working away at my job as the Plant Manager for Dairy Cream, a regional ice cream company, when Reggie, one of our sales reps, came breezing through the door an hour earlier than I expected. He had a big appointment with Natural Foods, the booming national food chain that has had a branch here in town for ten years or so. I thought that perhaps he hadn't made his sales call yet, until he shook his head, and with an easy-going shrug, gave me a "thumbs down" signal. He'd failed again to sell even a half-pint to Natural Foods. "Well get 'em next time," he said nonchalantly, with the faith of a Cubs fan.

It was no skin off his nose, I could tell. After all, no one really expected him to make the sale. We'd been trying for years. In fact, he seemed ... read full excerpt from The Ice Cream Maker ebook