Adland

“Othmer uses his often hilarious experiences to discuss the stress-fueled environment advertising springs from, how its message is targeted to consumers, and how branding can actually be a good thing … [His] engaging dissection of advertising gives consumers valuable insight into how companies manipulate messages to convince us to give them our money.” –Kirkus Reviews

“What Upton Sinclair did for meatpacking, Jim Othmer has done for advertising–only with far more humor and far less (physical) horror. Adland is destined to become a classic of its kind–a must-read for anyone brave (or insane or aimless) enough to toil in the fields of modern advertising.” –Daniel H. Pink, author of A Whole New Mind

“Advertising is an industry like any other, except it changes our planet daily. James Othmer, one of my favorite writers, takes you inside that world and makes the people and places real. You can dislike these guys, but you can’t ignore them. They make sure of that.” –Seth Godin, author of Tribes

“Othmer is a witty and charming tour guide who chats self-deprecatingly about his own Adland epiphanies and humiliations while leading us inexorably toward the birthing room of Advertising Next. A terrific introduction to what advertising has been and what it is becoming, a memoir-manifesto with warmth and insight, and a must-read for those contemplating entering the industry.” –Max Berry, bestselling author of Company

“For nearly half a century, David Ogilvy’s Confessions of an Advertising Man has served as the Old Testament for an industry. Now there’s a new one: James Othmer’s Adland. Fully aware of (but not made giddy by) the many changes that have brought advertising from the classical Age of Ogilvy to our current era of the digital baroque, Othmer describes the art of commerce with the insight of an insider and the bemusement of a novelist.” –Robert Thompson, professor of popular culture, Syracuse University, and author of Prime Time, Prime Movers

“From pitches in corporate boardrooms to beers at the Gutter Bar, Adland is a highly enjoyable romp through the world of advertising. Othmer’s writing on the industry is both vivid and poignant, with a lot a humor sprinkled in for good measure.” –John Gerzema, chief insights officer, Young & Rubicam, author of The Brand Bubble

“I’ve been in advertising more than twenty years and have spent countless hours trying to tell people how insane and hilarious and exciting and pointless and fascinating it all is. Now all I have to do is hand them this book.” –Jamie Barrett, creative director/partner, Goodby, Silverstein & Partners, San Francisco

"Working in advertising can often be like the worst of reality TV – it’s like 'Survivor', 'Deadliest Catch' and 'The Apprentice' rolled up into one - and that’s on a good day. It takes a real writer to turn the farce into prose and yet keep a true perspective that allows the great moments to shine through. Having worked with Jim on farce, fantasy and some fantastic creative – I for one was mesmerized by our own doings – I have no doubt you will be too” – David Sable,

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Title of ebook: Adland
ISBN: 9780385532136
parent-ISBN: 9780385524964
Publisher: Knopf Doubleday Publishing Group
Pages: 288
Published: 09-2009
Released online for download: 09-15-2009
Author of eBook: Othmer, James P.

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Adland

Searching for the Meaning of Life on a Branded Planet
On Moral Advertising and Other Corporate Oxymorons

Do you think it would be morally acceptable to work on a beer account? How about light beer? Or hard liquor? For instance, eighty proof sweet stuff with a cool name that goes down easy, especially for those, ahem, new to drinking. Would you sell it with humor? Sell it with sex? Does alcoholism run in your family? Would you sell it to a younger, potentially underage demographic by casting older people who look young? Would you target a minority? What if it ran only on late night cable channels?

What about tobacco? Would you make cigarette ads? Would you make cigarette ads if they had huge "YOU WILL DIE IF YOU SMOKE THESE!" warnings plastered across the bottom? Would you do antismoking ads paid for by big tobacco? Would you not under any circumstances do cigarette ads yet work for a company or holding company that makes hundreds of millions of dollars every year marketing cigarettes and selling them without communications restrictions to the third world? Does cancer run in your family?

Would you work on a military ... read full excerpt from: Adland ebook

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