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Home > Business & Economics > Marketing - General > Visual Consumption-eBook
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Visual Consumption
Schroeder, Jonathan E.
 
 
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Visual Consumption
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behavior.
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Title of ebook: Visual Consumption
ISBN: 9780203471630
Publisher: Routledge
Internet download file size: 844 kb
Released online for download: 04-30-2005
Author of eBook: Schroeder, Jonathan E.
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