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Home > Sports & Fitness > Sports - Basketball > Sole Influence: Basketball, Corporate Greed and the Corruption of America's Youth-eBook
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Sole Influence: Basketball, Corporate Greed and the Corruption of America's Youth
A private war is being waged on city playgrounds and in high school gyms in the never-ending search for the next big player -- and the potential millions in sales that player could bring to the major athletic shoe companies by endorsing their products.

Far from the glamour of the NBA or the NCAA Final Four, the sport has changed into a high-stakes war of greed and includes such tactics as expensive gifts, pampered perks, grade fixing, standardized-test fraud, and kickback recruitments. For every legitimate spokesman like Michael Jordan and Kobe Bryant (the respective endorsers for Nike and adidas) there are dozens of teenage kids all over America who are lavished with brand new sneakers, expensive clothes, new athletic gear, or free trips (parents included) in an attempt to gain their athletic shoe brand loyalty. And that's just where this sordid story begins.



Title of ebook: Sole Influence: Basketball, Corporate Greed and the Corruption of America's Youth
ISBN: 9780759540200
Publisher: Warner Books
Internet download file size: 278 kb
Released online for download: 08-23-2002
Author of eBook: Wetzel, Dan
Author of eBook: Yaeger, Don

Sole Influence


Chapter One

Unlike Mike

His hair perfect, smile polished, and wardrobe impeccable, Kobe Bryant sprang to his feet with the enthusiasm of the eighteen-year-old kid he was. His name had just been called by National Basketball Association commissioner David Stern as the thirteenth pick of the 1996 draft. The Charlotte Hornets had selected the precocious recent graduate of Lower Merion High School in suburban Philadelphia, who just weeks before had taken recording sensation Brandy Norwood to his prom. Now it was time to celebrate in the recesses of New Jersey's Continental Airlines Arena. Bryant quickly hugged his father, former NBA player Joe "Jellybean" Bryant. Then his mother, Pam, and other assorted family and friends.

With TNT television cameras rolling live, he stepped over and embraced a middle-aged white man named Sonny Vaccaro. It would prove to be a momentous hug, one ignored by the commentators, the fans, and the media assembled to cover the draft that night. The hug, though, wasn't missed by executives at Nike and adidas, shoe companies sitting just miles apart in Beaverto ... read full excerpt from Sole Influence: Basketball, Corporate Greed and the Corruption of America's Youth ebook



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