The 5 Paths to Persuasion
The Art of Selling Your Message
Chapter One
Introduction
It was a tense weekend. Jason Wheeler and Ed Reynolds, entrepreneurs in Los
Angeles, kept on trying to reach their new business partner, Rick Pearson. They
called frantically, first Pearson's office, next his home, and then his place in
Palm Springs, hoping he might be spending the weekend there. But Pearson was
nowhere to be found, and Wheeler and Reynolds had been counting on him for the
$100,000 investment he had promised to give them that Friday.
Earlier, Pearson had been ecstatic about the deal. A self-made multimillionaire,
he was bored and had been looking for new business opportunities. So when
Wheeler and Reynolds told him about this new urban recording artist who had just
broken from her recording company, Pearson was instantly enthralled with the
idea of signing her up and launching a new label to advance her career. He had
promised Wheeler and Reynolds the $100,000 as an initial investment-money that
the two men were now co ... read full excerpt from: The 5 Paths to Persuasion ebook
