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Home > Business & Economics > Employment & Education > You, Inc.: The Art of Selling Yourself
You, Inc.: The Art of Selling Yourself
by Beckwith, Harry; Clifford Beckwith, Christine
 
 
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You, Inc.: The Art of Selling Yourself
The author of the classic New York Times and Business Week bestsellers selling the Invisible and What Clients Love, Harry Beckwith writes with the insight gained from more than thirty years of astounding business success. Now he and sales superstar Christine Clifford Beckwith show you how to package and present the most important product of all: yourself. Whether you need to make a good impression on prospects, clients, or employers, YOU, INC.'s inspiring stories, fascinating examples, and surprising tips will help you improve your life in ways you never imagined.


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Title of ebook: You, Inc.: The Art of Selling Yourself
ISBN: 9780759572843
parent-ISBN: 9780446578219
Publisher: Warner Business Books
Published: 03-2007
Released online for download: 03-01-2007
Author of eBook: Beckwith, Harry,
Author of eBook: Clifford Beckwith, Christine,

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You, Inc.

The Art of Selling Yourself

Chapter One

SIXTEEN CANDLES AND SHREWD WAITRESSES: WHAT PEOPLE BUY

Living Is Selling

It's easy to dislike selling, or even the very idea of it.

From childhood, you are conditioned to dislike it. In frontier tales of snake oil salesmen, plays like Death of a Salesman and Glengarry Glen Ross, and movies like Boiler Room, the images of salespeople radiate gloom. Selling is dishonest, dehumanizing, and cruel, and only the slick survive.

For a time, some do. But let's skip that momentarily. Let's deal, instead, with an easily overlooked fact:

Living is selling.

Start from childhood, and remember all the sales calls you made. You worked up a sales pitch to get your parents to take you to Disney World, raise your allowance, and extend your curfew. You pitched them on sleepovers, a nicer bike, perhaps your first car. For that matter, you sold them on the accident that "Wasn't really my fault" and on a report card that seemed to suggest some backsliding. And on and o ... read full excerpt from: You, Inc.: The Art of Selling Yourself ebook



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