You, Inc.
The Art of Selling Yourself
Chapter One
SIXTEEN CANDLES AND SHREWD WAITRESSES: WHAT PEOPLE
BUY
Living Is Selling
It's easy to dislike selling, or even the very
idea of it.
From childhood, you are conditioned to dislike
it. In frontier tales of snake oil salesmen, plays like
Death of a Salesman and Glengarry Glen Ross, and
movies like Boiler Room, the images of salespeople
radiate gloom. Selling is dishonest, dehumanizing,
and cruel, and only the slick survive.
For a time, some do. But let's skip that momentarily.
Let's deal, instead, with an easily overlooked
fact:
Living is selling.
Start from childhood, and remember all the
sales calls you made. You worked up a sales pitch
to get your parents to take you to Disney World,
raise your allowance, and extend your curfew.
You pitched them on sleepovers, a nicer bike, perhaps
your first car. For that matter, you sold them
on the accident that "Wasn't really my fault" and
on a report card that seemed to suggest some
backsliding. And on and o ... read full excerpt from You, Inc.: The Art of Selling Yourself ebook
