ZOOM

"Zoom goes zero to sixty in nothing flat. It's an exciting ride into the future of the world's favorite physical object, the automobile."
-Gregg Easterbrook, author of THE PROGRESS PARADOX

"Zoom offers a new way to think about cars and energy that's key to understanding the forces shaping business today. It's smart, well-informed and insightful--exactly what one would expect from two of The Economist's best journalists."
-Chris Anderson, author of THE LONG TAIL

"Zoom puts oil in its sights and squeezes off one telling round after another. Car lovers will see a sunny future with other fuels; OPEC a steadily darkening twilight."
-R. James Woolsey, VP, Booz Allen Hamilton; former Director of Central Intelligence

"An incisive analysis of the end of the petroleum age, including all its repercussions and opportunities."
-Vinod Khosla, Khosla Ventures

"Oil is the problem. Cars are the solution."
Those two simple sentences by the authors of Zoom define the scope of their illuminating and important book, an examination of a transformation in business and culture that is occurring before our eyes.
We are living in the midst of a Great Awakening. People are seeking environmentally-sound alternatives to gas guzzlers. Detroit's reign is over. Oil companies, despite their billion-dollar profits, could be on the brink of extinction if they don't adapt. And citizens, all too aware that these industries have lobbied politicians into gridlock over energy policy, are mobilizing to support leaders who advocate new policies.
In Zoom, Iain Carson and Vijay V. Vaitheeswaran, award-winning correspondents for The Economist, show why and how geopolitical and economic forces are compelling the linked industries of oil and autos to change as never before.
Drawing on years of industry research-including dozens of interviews with motor and energy executives, top policymakers, and latter-day Fords and Edisons-Carson and Vaitheeswaran explain:
-How Toyota became the world's largest automaker through innovation and superior performance.
-Why American politicians have, for decades failed to address our energy issues and global warming-and how grassroots movements, along with individual entrepreneurs, innovators, and outsiders, are making real reform possible.
-How these Green revolutionaries are creating new products powered by hydrogen, electricity, bio-fuels, and digital technology.
As political leaders debate our energy, environmental and economic future, Zoom offers a lucid and visionary portrait of what that future could be. Anyone planning to vote will find compelling truth in its assertions and conclusions.

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Title of ebook: ZOOM
ISBN: 9780446408325
parent-ISBN: 9780446580045
Publisher: Grand Central Publishing
Published: 10-2007
Released online for download: 10-01-2007
Author of eBook: Vaitheeswaran, Vijay
Joint Author: Carson, Iain

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ZOOM

The Global Race to Fuel the Car of the Future

Chapter One

The Terrible Twins

Cars and oil wrote the history of twentieth-century American capitalism

After a century of prosperity and power, the industries that shaped America more than any others are now at a crossroads. The age of oil and cars is giving way to something new. Together these two industries dominate world business because of their sheer size. The big five of oil-ExxonMobil, Royal Dutch/Shell, BP, Chevron, and ConocoPhillips-and the world's automobile giants-General Motors, Toyota, Ford, Daimler, and Volkswagen Group-dominate the lists of the global top-fifty corporations. Each has sales between $100 billion and $200 billion.

They spend huge sums each year looking for oil, extracting it, making today's cars, and developing technologies for the cars of tomorrow. GM in the past five years has spent the seemingly awesome sum of $1 billion on research into c ... read full excerpt from: ZOOM ebook

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