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Home > Business & Economics > Entrepreneurship > Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise-eBook

Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise

Huff, Priscilla Y.

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Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise

If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.

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Title of ebook: Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise
ISBN: 9780470097915
Publisher: John Wiley & Sons, Inc.
Internet download file size: 1621 kb
Pages: 368
Released online for download: 04-10-2007
Author of eBook: Huff, Priscilla Y.

Make Your Business Survive and Thrive!

100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise

Chapter One

Introduction: Understanding the Challenges of Entrepreneurship

Chapter 1 presents facts and figures about the number of new businesses that fail and some of the reasons for those failures. It also describes basic marketing principles that apply to most enterprises, no matter what the size. The chapter presents 25 proven marketing essentials and methods. Numbers 1 and 2 provide detailed, basic information about marketing. The rest of the chapter describes 23 simple strategies for overcoming common hindrances to business growth.

1. Awareness of Small Business Facts and Statistics Encourages Successful Entrepreneurship

The number of men and especially women who are business owners has been steadily ... read full excerpt from Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise ebook


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