Building a Web Site For Dummies
Chapter One
The Zen of Sites
In This Chapter
* Creating unity of content
* Building visitor loyalty
* Unearthing your personal creativity
"You're a really good Web designer," I told a client's Webmaster once.
He shrugged it off and went on to the next topic on the meeting's
agenda. Whether he was just being modest or thought that I was playing corporate
politics with cheap compliments, I don't know. I meant what I said,
however, and the reason is simple. It wasn't that his pages were filled with
nice graphics. It wasn't that the elements were finely balanced. It wasn't that
the JavaScript pop-ups added an involving level of interactivity.
None of these things-neither individually nor in combination-can make a
site fly. The reason I was impressed with the Webmaster's work was because
he clearly understood that a Web site isn't just a bunch of pages that happen
to reside on the same server. Building a quality Web site requires careful
planning. This chapter introduces you to the basic elements of designing
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