AdWords For Dummies
Chapter One
Profiting from the Pay-Per-Click
Revolution
In This Chapter
* Introducing AdWords
* Understanding the difference between AdWords and other forms of advertising
* Getting an overview of direct marketing
* Seeing AdWords through your prospects' eyes
Have you ever bought an ad in the Yellow Pages? I remember my first
time - I was terrified. I didn't know what to write. I didn't know how
big an ad to buy. I wasn't sure which phonebooks to advertise in. I had no
idea what headings to list under. I had to pay thousands of dollars for an ad I
wouldn't be able to change for the next 12 months. And I had recurring nightmares
that I mistyped the phone number and some baffled florist in
Poughkeepsie got thousands of calls from my customers.
Why am I telling you this? (Aside from the fact that my therapist encourages
me to release negative emotions?) Because I want you to appreciate the significance
of Google AdWords as a revolution in advertising.
You can set up an AdWords account ... read full excerpt from: AdWords For Dummies ebook
