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Home > Computers > Internet > AdWords For Dummies
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AdWords For Dummies
by Jacobson, Howie
 
 
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AdWords For Dummies
* AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
* This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
* Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
* Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software


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Title of ebook: AdWords For Dummies
ISBN: 9780470224403
parent-ISBN: 9780470152522
Publisher: For Dummies
Pages: 408
Published: 08-2007
Released online for download: 08-27-2007
Author of eBook: Jacobson, Howie

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AdWords For Dummies


Chapter One

Profiting from the Pay-Per-Click Revolution

In This Chapter

* Introducing AdWords

* Understanding the difference between AdWords and other forms of advertising

* Getting an overview of direct marketing

* Seeing AdWords through your prospects' eyes

Have you ever bought an ad in the Yellow Pages? I remember my first time - I was terrified. I didn't know what to write. I didn't know how big an ad to buy. I wasn't sure which phonebooks to advertise in. I had no idea what headings to list under. I had to pay thousands of dollars for an ad I wouldn't be able to change for the next 12 months. And I had recurring nightmares that I mistyped the phone number and some baffled florist in Poughkeepsie got thousands of calls from my customers.

Why am I telling you this? (Aside from the fact that my therapist encourages me to release negative emotions?) Because I want you to appreciate the significance of Google AdWords as a revolution in advertising.

You can set up an AdWords account ... read full excerpt from: AdWords For Dummies ebook



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