The History of Financial Planning
The Transformation of Financial Services
Chapter One
A New Profession Emerges
To call it an unlikely revolution would be an understatement.
One of its principal architects was a onetime vacuum-cleaner salesman
who had transformed himself into a marketing consultant and motivational
writer. The other was a former insurance salesman turned school-supplies
salesman who had a master's degree in psychology. Both were living in
Colorado, far from Wall Street or any other financial capital.
The first planning session of the new endeavor, intended as a historic
summit meeting, managed to attract just 13 attendees. Its timing-at the
onset of one of the worst bear markets in U.S. history-was inauspicious.
Most discouraging of all, the fledgling movement had only the vaguest
of action plans. And throughout its early existence, it was starved for capital.
There's no small irony in that last point. The revolution that began in
December 1969 was intended to help ordinary Americans g ... read full excerpt from: The History of Financial Planning: The Transformation of Financial Services ebook