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Home > Business & Economics > Finance & Accounting > The History of Financial Planning: The Transformation of Financial Services
The History of Financial Planning: The Transformation of Financial Services
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The History of Financial Planning: The Transformation of Financial Services

The first book to provide a comprehensive history of the financial planning profession

The financial services field has been revolutionized in the last quarter of the twentieth century by the financial planning profession. So much has happened in so little time that it has been difficult to keep up with the events and key players that make up the world of financial planning. The History of Financial Planning is the first book to provide a comprehensive history of the profession.

Backed by the Financial Planning Association, The History of Financial Planning offers a clear overview of the industry and how it has grown and changed over the years. This book chronicles the history of the profession, with explanations of how the financial planning movement has grown beyond the United States to other countries-particularly in the last fifteen years. The book also demonstrates how the work of key researchers, such as Dr. Daniel Kahneman, Vernon Smith, and Amos Tversky, has influenced the rise of the financial planning profession

  • Names "four initial engines of growth" that contributed to the success of financial planning
  • Reveals the moments and key players that define the history of financial planning
  • Discusses the emergence of the Financial Planning Association (FPA)

The financial planning field has a rich history, and with this book as your guide, you'll quickly discover how it has evolved over the years.



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Title of ebook: The History of Financial Planning: The Transformation of Financial Services
ISBN: 9780470553794
parent-ISBN: 9780470180747
Publisher: John Wiley & Sons
Pages: 320
Published: 09-2009
Released online for download: 09-17-2009
Joint Author: Brandon Jr., E. Denby
Joint Author: Welch, H. Oliver

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The History of Financial Planning

The Transformation of Financial Services

Chapter One

A New Profession Emerges

To call it an unlikely revolution would be an understatement.

One of its principal architects was a onetime vacuum-cleaner salesman who had transformed himself into a marketing consultant and motivational writer. The other was a former insurance salesman turned school-supplies salesman who had a master's degree in psychology. Both were living in Colorado, far from Wall Street or any other financial capital.

The first planning session of the new endeavor, intended as a historic summit meeting, managed to attract just 13 attendees. Its timing-at the onset of one of the worst bear markets in U.S. history-was inauspicious.

Most discouraging of all, the fledgling movement had only the vaguest of action plans. And throughout its early existence, it was starved for capital.

There's no small irony in that last point. The revolution that began in December 1969 was intended to help ordinary Americans g ... read full excerpt from: The History of Financial Planning: The Transformation of Financial Services ebook



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