Yours for the Asking
An Indispensable Guide to Fundraising and Management
Chapter One
FUNDRAISING: A CALL
TO ALMS, A CALL
TO ACTION
You must be the change you wish to see in the world.
The difference between what we do and what we are capable of
doing would suffice to solve most of the world's problems.
-Mahatma Gandhi
How many activities in life are as unpopular as fundraising? Most
people, often including trustees who are obligated to ask for money
on behalf of the nonprofit institutions they serve, and professionals,
paid to solicit funds, would rather walk slowly over hot coals.
There's something very intimidating about approaching a friend or a
relative stranger and requesting a gift. It's widely viewed as a bold and
presumptuous act, one filled with the potential for awkwardness, embarrassment,
disappointment, and rejection.
Chief executives of hospitals, universities, and cultural inst ... read full excerpt from: Yours for the Asking: An Indispensable Guide to Fundraising and Management ebook
