Value-Based Fees
How to Charge - and Get - What You're Worth
Chapter One
The Concept of Fees
Will People Actually Give Me
Their Money for My Advice?
A fee is remuneration provided in return for perceived
value received. I'm now tempted to write, "End of
Chapter One."
The concept of providing a fee for services rendered is a
very old one that probably began in earnest with the end of
subsistence farming. Once people had the knowledge and
the primitive technology to grow more food than they could
personally consume, they created the first medium for a
fee: surplus goods of perceived value (food, of course, being of
immense value to people who are hungry). The farmer could
now acquire goods and services that could not be produced
personally due to lack of time, lack of knowledge, and lack
of tools.
Consequently, a class of people arose who could not or
chose not to farm but could earn their food by providing such
goods and services. Some people provided things directly relevant
to farming: tools, seeds, animals. But others provided
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