Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes an accompanying CD-ROM, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

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Title of ebook: Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan
ISBN: 9780470442715
parent-ISBN: 9780470401224
Publisher: John Wiley & Sons
Published: 02-2009
Released online for download: 02-10-2009
Joint Author: Patterson, Sally J.
Joint Author: Radtke, Janel M.

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Strategic Communications for Nonprofit Organization

Seven Steps to Creating a Successful Plan

Chapter One

Getting the Most Out of This Book

Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan offers a conceptual framework and a step-by-step process for developing a strategic communications plan for the nonprofit organization. It is based on the core principles and approach developed by Radiant Communications, Inc., and our training teams, in partnership with hundreds of nonprofit clients.

Intended Audiences

This workbook is written to help nonprofit boards and staff to develop effective communications strategies and work plans. For seasoned communications professionals, it offers a useful refresher on communications principles and a source book of fundamental concepts and techniques. For those without experience, it offers an introduction to strategic communications planning, tools for addressing communications challenges, and a template for developing a strategic communications ... read full excerpt from: Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan ebook

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