Potent Enterprise discusses ethics and responsibility as essential and desired components of business advancement. Author Leslie Timothy Lax presents these ideals as positive, capable, and so significant that we may not be able to advance without them. With the discipline still new and not yet the industry 'Potential' promised it would be, Lax offers what may contribute to the standard. The books powerful ideas address the most poignant issues:

• What does ethical business really mean?

• What can ethical business really offer us as managers? .as entrepreneurs? .as consumers?.as citizens?

• What are the implications for industry, small business, politics, culture, religion, family and society?
• What does the model look like?
• What are the steps to get there?

With the establishment of a standard we will have the budding of ethical commerce. A small portion of the workings we hope you'll agree is within the pages of Potent Enterprise.