How Digital Is Your Business?
Introduction
Why this book? And why now? After all (you may be thinking), this isn't the first book on e-commerce and the Internet. It may not even be among the first hundred books on these topics, as a casual glance at any bookstore's shelves makes clear. What can this book say that's new and different?
That casual impression is correct in one sense, wrong in another. Correct because the digital revolution has been under way for years and has spawned hundreds of books, including several excellent ones. Wrong because
How Digital Is Your Business? is not a book on e-commerce or the Internet. It's a book on digital business. And that means it could not have been written even eighteen months ago.
We define a digital business as one in which strategic options have been transformed--and significantly broadened--by the use of digital technologies. Under this definition, it's not enough to have a great Web site or a wired workforce or neat software that helps to run a factory. A digital business uses digital technologies to devise entirely new value propositions for customers and for the company's own talent; to invent new ...
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