What the CEO Wants You to Know
How Your Company Really Works
Chapter One
What Jack Welch and Street Vendors Share
The Essence of Business Thinking
Chances are that sometime in your life you passed through a city or
town where people were selling goods from tables and carts right
there on the street. Anywhere you go in the world, you can find
street vendors hawking their wares. In Chicago, Mexico City, Sao
Paulo, Bombay, Barcelona, San Francisco, New York. Anywhere.
If you bought something, you probably made your purchase quickly and
went on your way. It didn't occur to you to talk to the street
vendors about business. After all, what they do is very simple. What
could you possibly learn from them?
But if you did talk with street vendors about how they make a
living, you would notice something surprising. No matter where they
live, what they sell, or what culture they come from, they talk
about-and think about-their business in remarkably similar ways.
They speak a universal language of business. They practice a
universal law of business.
Even more surprising is that the stre ... read full excerpt from What the CEO Wants You to Know ebook
