GenderSell
How to Sell to the Opposite Sex
Chapter One
Customizing for Consumer Gender
Consumers in the United States are more demanding, knowledgeable, worldly, and
difficult to please than ever. People of all ages, of both genders, of
different races, ethnicity, and religions, in non-traditional occupations and
roles are buying products and services they have never bought before. There are
hundreds of emerging trends among and between customers that will challenge the
sales professional of the future as never before.
The tendency of men and women to change, merge, and separate as consumers is
the number one trend, ripe for the attention of smart sales professionals.
Changing demographics in the United States related to women and men, their
occupations and careers and their roles and responsibilities at home and at
work, have dramatically altered the customer base for a broad variety of
products and services. Many buyers of traditionally "male" products in the U.S.
marketplace are now women, while more and more men are buying what were once ... read full excerpt from: Gendersell: How to Sell to the Opposite Sex ebook
