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Home > Business & Economics > Finance & Accounting > Low Risk, High Reward: Starting and Growing Your Business with Minimal Risk
Low Risk, High Reward: Starting and Growing Your Business with Minimal Risk
by Reiss, Robert
 
 
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Low Risk, High Reward: Starting and Growing Your Business with Minimal Risk
Contrary to popular belief, entrepreneurs don't like risk. While they are not afraid to take chances, they do what they can to anticipate, minimize, and offset risk at every opportunity, insists Robert Reiss, who in his own flourishing entrepreneurial career has managed to turn risk reduction into a science. Now this successful self-starter, whose exploits have been featured in The Wall Street Journal and have become case studies for Harvard Business School classes, shares the lessons of a lifetime.

Never straying far from his central thesis that risk can almost always be managed and significantly reduced, Reiss covers every obstacle the entrepreneur is likely to encounter. Where do ideas come from? How do you get started? Where can you find money? How do you build credibility? With myriad practical suggestions, this book will be the one indispensable guide for anyone starting a business.

Low Risk, High Reward is proof positive that with a little imagination and a healthy dose of confidence, opportunism, and flexibility almost anyone can start and grow a business into a "low risk with high return" venture.



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Title of ebook: Low Risk, High Reward: Starting and Growing Your Business with Minimal Risk
ISBN: 9780743203364
parent-ISBN: 9780684849621
Publisher: Free Press
Published: 07-2009
Released online for download: 07-24-2009
Author of eBook: Reiss, Robert

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Low Risk, High Reward

Starting and Growing a Business with Minimal Risk
Introduction

This is a book for people interested in entrepreneurship.

But that's not specific enough. If you look at the magazine stands, or tune in to CNBC, or visit either your local neighborhood bookstore or your favorite business-related Web site, everybody is interested in entrepreneurship.

So, let me be more specific. This is a book for people who want to start or buy a business and who want to run that business in a way that generates relatively high rewards with relatively low risks. It's a book for people who already own a small business, and want to push that business up to the next level of success. To some extent, it's for those people in the ranks of corporate America who have the entrepreneurial bug, and want to break out and go their own way. And finally, it's a book for people who think they might want to go into business for themselves, and want to know more about the day-to-day reality of working for yourself. Who does it? Is it better than the alternatives?

Although I'll necessarily be presenting some of the basics, my em ... read full excerpt from: Low Risk, High Reward: Starting and Growing Your Business with Minimal Risk ebook



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