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Home > Business & Economics > Marketing - General > Consumer Behavior - General > Free, Perfect and Now: Connecting to the Three Insatiable Customer Demands: A CEO's True Story-eBook

Free, Perfect and Now: Connecting to the Three Insatiable Customer Demands: A CEO's True Story

Rodin, Robert L., Hartman, Curtis

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Free, Perfect and Now: Connecting to the Three Insatiable Customer Demands: A CEO's True Story

No matter what business you're in, odds are that your customers will demand the same three things of your product or service: they want it free, they want it perfect, and they want it now. In the meantime, your competitors are figuring out ways to sell your product or service cheaper, better, or faster than you've ever imagined. As the CEO of electronics distributor Marshall Industries, and the protege of the world famous W. Edwards Deming, Robert Rodin led the company's radical reinvention into a wired, highly profitable, "high-speed junction box". Free, Perfect, & Now is at once the story of that transformation, a practical guidebook, and a blueprint for taming and coordinating every function of any organization. In each chapter, Rodin explains how to design a different element of the company, from strategic planning and mission design to technology investments and electronic commerce connections. Also provided is a mini-workbook showing, for example, the five steps to a more effective compensation system. For those eager to learn how to prepare a customer-focused organization for an unpredictable future, Robert Rodin has innovative and provoking answers

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Title of ebook: Free, Perfect and Now: Connecting to the Three Insatiable Customer Demands: A CEO's True Story
ISBN: 9780684871974
Publisher: Simon & Schuster
Internet download file size: 629 kb
Released online for download: 10-15-2000
Author of eBook: Rodin, Robert L.
Author of eBook: Hartman, Curtis

Free, Perfect, & Now

Reinventing the Customer Connection: A CEO's True Story

Chapter One
The Customer Connection:
Addressing the Problem

"Why Do They Call It an Idiot Light?"

Do you lie awake at night, as I do, worrying that someone will come along tomorrow and eat your lunch?

In the electronic '90s, knowledge is king, the Web never sleeps, and competitive challenge increases exponentially. It's easy to feel overwhelmed. Dizzied by the frenetic pace of change and confused by overwhelming choices, too many managers react with too little too late -- then sit back and watch as their companies or their careers slowly wither.

Could this be you?

Absolutely.

Does it have to be you?

Absolutely not -- if you can open your eyes to the three new imperatives of customer-focused organizationa ... read full excerpt from Free, Perfect and Now: Connecting to the Three Insatiable Customer Demands: A CEO's True Story ebook


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