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Home > Business & Economics > Industries > Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft-eBook

Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft

Cusumano, Michael A.

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Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft

When Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the Internet could revolutionize conventional ways of using computers, distributing software, communicating with other people, and conducting business. Now managers in similar industries will discover how Netscape -- the first pure Internet and World Wide Web company, designs and creates basic web products and develops strategies to compete with its two giant rivals. Just as Michael Cusumano's highly praised Microsoft Secrets opened up the inner workings of that company, so Competing on Internet Time exposes the very heart of Netscape -- based on 40 extensive interviews with key officers and employees of the firm. Managers everywhere will want to absorb these valuable lessons from the fastest growing software company in history and put them to work in their organizations now -- before the competition does.

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Title of ebook: Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft
ISBN: 9780684831121
Publisher: Free Press
Internet download file size: 749 kb
Released online for download: 10-15-2000
Author of eBook: Cusumano, Michael A.
Joint Author: Yoffie, David B.

Competing On Internet Time

Lessons From Netscape and Its Battle With Microsoft

Chapter One

Introduction Competing in the Age of the Internet

Occasionally, the world experiences a technological revolution that changes the way people live and interact. Ancient peoples experienced the emergence of agriculture, irrigation, and civil engineering. These developments led to the creation of cities and urban culture. Medieval peoples experienced the invention of the printing press. This technology gradually made books, magazines, newspapers, and the printed word - information - ubiquitous. Early modern Europeans championed the Industrial Revolution and new fields of science and engineering. New inventions, such as engines and factories, substituted mechanical devices a ... read full excerpt from Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft ebook