Selling the Wheel
Choosing the Best Way to Sell for You, Your Company, and Your Customers
Chapter One
Once upon a time, a long, long time ago, way back in the days of the Pharaohs of ancient Egypt, there lived a guy named Max.
One day, Max was traveling on business, and he had a layover between caravans. Stuck with time on his hands, Max got to talking to a few of the locals, and they told him all about this big Pyramid that was under construction -- it was the largest stone structure ever attempted in the history of the world.
"Where is it?" Max asked them.
"It's right on the edge of town," they said. "You can't miss it."
"What the heck," said Max, "maybe I'll go have a look."
So he rented a camel, rode it to the edge of town, and sure enough, there in the distance were the sloping foundations of what would someday be the very first Pyramid. And everywhere Max looked, he saw thousands of sweaty workers cutting big, heavy stones with hammers and chisels, and then dragging the huge stones into place. To move the heaviest of stones, they had elephants, dozens of them, but even with the help of elephants the ... read full excerpt from: Selling the Wheel: Choosing the Best Way to Sell for You, Your Company, and Your Customers ebook
