From storefront social action agencies to leading museums and universities, organizations across the country are seeking funds for good causes. But even the best cause doesn't stand a chance when proposals and other materials are badly written or deadly dull. Writing for a Good Cause is the first book to explain how to use words well to win the support of funders.
The authors, who have applied their writing talents to a variety of good causes, address the full range of challenges writers in development offices face. Their knowledgeable, practical advice covers:
-- Writing the perfect proposal -- from the initial research and interviews to the final product
-- Drafting, revising, and polishing a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds
-- Creating case statements and other big money materials -- including how to write, design, and print newsletters and use the World Wide Web effectively
Filled with tips from writers at nonprofits and suggestions from top foundation funders, Writing for a Good Cause provides everything volunteers, staff writers, freelancers, and others need to know to fashion persuasive presentations for individual, foundation, and corporate donors.