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Home > Business & Economics > Decision Making & Problem Solving > Do It Smart: Seven Rules for Superior Information Technology Performance
Do It Smart: Seven Rules for Superior Information Technology Performance
by Kempis, Rolf-Dieter
 
 
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Do It Smart: Seven Rules for Superior Information Technology Performance
Information Technology (IT) is already a vital strategic tool in such service industries as banking and airlines. But in the manufacturing sector, visions of paperless offices, automated plants, and virtual enterprises have failed to materialize. To determine how manufacturers can harness information to gain a competitive advantage, IT experts Rolf-Dieter Kempis and Jurgen Ringbeck headed up a team from McKinsey & Company and researched seventy companies in the United States, Europe, and Asia. In Do IT Smart, Kempis and Ringbeck identify four cultures of information technology users and -- based on the practices of the most profitable -- provide seven rules for developing an effective IT organization. To perform well, the authors show, managers must make IT a top management issue and a priority in product development. In addition to reducing administrative applications, businesses should create customer-oriented IT service networks and integrate IT into marketing, sales, and customer service. Do IT Smart demonstrates step by step how to transform organizations from industry laggards to industry leaders. This book is sure to be required reading for senior managers and information officers who want their business to gain a competitive edge.


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Title of ebook: Do It Smart: Seven Rules for Superior Information Technology Performance
ISBN: 9780684869216
parent-ISBN: 9780684864259
Publisher: Free Press
Published: 05-1999
Released online for download: 10-15-2000
Author of eBook: Kempis, Rolf-Dieter
Joint Author: Ringbeck, Jurgen
Joint Author: Trenkel-Bogle, Berthold

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Do IT Smart

Seven Rules for Superior Information Technology Performance

Excerpt

INTRODUCTION

Over the past two decades, almost no other subject has been discussed in the manufacturing sector as passionately as the use of IT. IT enthusiasts paint the opportunities for IT in glowing colors; they wax poetic about paperless offices, fully automated plants, and virtual enterprises. The skeptics respond with sarcasm: "There are many different ways to ruin a company. Speculation is the fastest, IT the most reliable."

Quotations from survey interviewees quickly indicated how divided the camps are, from top management through to operations:

* R&D. "Our new engineering information system will offer on-line access to all patent databases. Users can learn to operate it in one day using a CAD interface," say the supporters. Using their IT, R&D has created so many variants that we can't handle them anymore," production complains.
* Sales. "The product configurator has significantly improved our customer service. It has reduced the number of special requests enormously," argues the one side. The other: "Our sales information s ... read full excerpt from: Do It Smart: Seven Rules for Superior Information Technology Performance ebook



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