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Home > Business & Economics > Marketing - General > Customer Service > The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers-eBook

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

Day, George S.

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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

"Market driven strategy" is a buzzword that many business people use without fully grasping its meaning. Now George Day -- the inventor of the phrase -- follows up his groundbreaking book Market Driven Strategy with practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both. Based on nearly a decade of research, teaching, and consulting on the topic, The Market Driven Organization shows how to apply Day's essential marketing theories to an entire company. Featuring hundreds of examples from such companies as Virgin Atlantic, General Electric, Procter & Gamble, Staples, and more, Day takes readers step by step through the process of becoming market driven. Complete with diagnostic questionnaires and other assessment tools to identify strengths and weaknesses and lead companies through change, The Market Driven Organization is an indispensable guide that will provide managers with crucial insights drawn from the most thorough research of the decade.

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Title of ebook: The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
ISBN: 9780684872896
Publisher: Free Press
Internet download file size: 1223 kb
Released online for download: 11-10-1999
Author of eBook: Day, George S.

The Market Driven Organization

Understanding, Attracting, and Keeping Valuable Customers

Introduction

Move to the Market

It is in vogue to aspire to become market-driven. CEOs exhort their employees to get closer to customers, stay ahead of competitors and make decisions from the market back. While this rhetoric is now commonplace, successful market-driven organizations still are rare. Too often, even the best-intentioned senior managers have been unable to translate their aspirations into action. Their organizations haven't grasped what it means to be market-driven or they lack the commitment to make the deep-seated changes that are needed.

Why should organizations strive to become market-driven? Our answer is that in an era of increasing market turbulence and intensifying competition, a robust mar ... read full excerpt from The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers ebook


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