Chapter One

Beyond the Paycheck...for a Reason

Everyone has an invisible sign hanging from their neck saying "Make me feel important."
Mary Kay Ash

Charles Plumb, a U.S. Naval Academy graduate, was a jet pilot during the Vietnam War. After seventy-five combat missions, his plane was destroyed by a surface-to-air missile. Plumb safely ejected and parachuted into enemy territory. He was captured and spent six years in a Communist Vietnamese prison. He survived the ordeal and now lectures on the lessons he learned from that experience.

One day, when Plumb and his wife were sitting in a restaurant, a man at another table came up and said, "You're Plumb! You flew jet fighters in Vietnam from the aircraft carrier Kitty Hawk. You ... read full excerpt from Thirty Days to a Happy Employee: How a Simple Program of Acknowledgment Can Build Trust and Loyalty at Work ebook