Chapter One
Marketing
Marketing Topics:
The 7 Steps of Marketing Strategy Development
The Buying Process
Segmentation
Product Life Cycle
Perceptual Mapping
Margins
The Marketing Mix and the 4 P's
Positioning
Distribution Channels
Advertising
Promotions
Pricing
Marketing Economics
A scene from the boardroom of Acme Corporation:
Director: Every time we do our annual review of our execu tives' salaries, I cringe when I think that we are paying more to Jim Mooney, our vice president of marketing fromOhio State, than to our company's president, Hank Bufford from Harvard. I just don't understand it.
Chairman of the board: What don't you understand? With out Jim's sales we wouldn't need a president or ...
read full excerpt from Ten-Day MBA, The ebook