The Ten-Day MBA

This fully updated edition of the +200,000-copy bestseller teaches all the expertise you need -- including a full chapter devoted to Ethics - to succeed in today's competitive business world. Read one easy-to-understand chapter a day and master the skills taught in America's Top Ten business schools at a fraction of the time and cost. (B-School student already? Download The Ten-Day MBA today and knock your classmates flat.) This accessible, step-by-step guide to mastering the skills taught in America's top business schools has been a backlist perennial since publication. It dispenses MBA skills at one percent of the cost, in all the major topics taught at America's "top ten" business schools. MBA applicants and students use it to prepare for entrance interviews and tests; businesspeople, lawyers, and doctors use it to gain the MBA advantage without the time or the expense. This revised edition includes updated sales, salary, and company information throughout. It also discusses areas such as the Internet, game theory, activity-based accounting, and advances in information technology. For the 300,000 budding MBAs annually and for anyone else who wants to "walk the walk and talk the talk" of the MBA, this is the ultimate MBA book of knowledge.

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Title of ebook: The Ten-Day MBA
ISBN: 9780060585891
parent-ISBN: 9780688137885
Publisher: HarperCollins e-books
Published: 07-2003
Released online for download: 07-08-2003
Author of eBook: Silbiger, Steven
Author of eBook: Silbiger

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5141 KB

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3026 KB

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0060585897

9780060585891

3739 KB

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The Ten-Day Mba

A Step-by-Step Guide to Mastering the Sk

Chapter One

Marketing

Marketing Topics:

The 7 Steps of Marketing Strategy Development

The Buying Process
Segmentation
Product Life Cycle
Perceptual Mapping
Margins
The Marketing Mix and the 4 P's
Positioning
Distribution Channels
Advertising
Promotions
Pricing
Marketing Economics

A scene from the boardroom of Acme Corporation:

Director: Every time we do our annual review of our execu-tives' salaries, I cringe when I think that we are paying more to Jim Mooney, our vice-president of marketing fromOhio State, than to our company's president, Hank Bufford from Harvard. I just don't understand it.

Chairman of the board: What don't you understand? With-out Jim's sales we wouldn't need a president-or anyone else for that matter!

Marketers see the world like the chairman of Acme. As renowned Professor Philip Kotler of the Kellogg School at Northwestern teaches, marketing comes first. Marketin ... read full excerpt from: The Ten-Day MBA ebook

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Title: The Ten-Day MBA
Avg. Customer Review: 5 out of 5 stars

Number Of Comments:
1 Review(s)

6 of 13 people found the following eBook review helpful:
	2 10/26/2008
Reviewer: Suzanne Wheeler from Jonesboro, AR US
The Ten Day MBA is a comprehensive guide to essential business concepts. This book provides the necessary review for MBA competencies and is suitable as a study resource for the Certified MBA exam. Concepts are presented in an accessable format so even the newest business student can benefit from this book. Don't hesitate to purchase an eBook! I chose the Adobe format and their eBook reader provides a crisp, eye-friendly presentation superior to any web browser.
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