The Motley Fool Investment Guide
Chapter One: "Fool"?
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Take heed...The wise may be instructed by a fool...
You know how by the advice and counsel and prediction
of fools, many kings, princes, states, and commonwealths
have been preserved, several battles gained, and divers
doubts of a most perplexed intricacy resolved.
-- Rabelais
Fool?
Not a very wise choice for a name when you're trying to ply your trade in the investment world. For decades financial professionals have done their best to sell customers on their Wisdom. Whether it's the pinstripe suit, the avuncular smile, the firm handshake, or the advertising jingle ("Rock Solid, Market Wise" comes to mind), your typical broker, money manager, or financial planner has striven for an image that smacks of success, intelligence, experience, respectability -- in a word, Wisdom.
And for years they've all been making a fair amount of money off fools. You know about fools. You may even have been one yourself at some point. Ever listened to a salesman on the other en ... read full excerpt from: The Motley Fool Investment Guide: How the Fool Beats Wall Street's Wise Men and How You Can Too ebook
