receive alert on new titles by this author

The Rule of Three: Surviving and Thriving in Competitive Markets

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: McDonald's, Burger King, and Wendy's General Mills, Kellogg, and Post Nike, Adidas, and Reebok Bank of America, Chase Manhattan, and Banc One American, United, and Delta Merck, Johnson & Johnson, and Bristol-Myers Squibb Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike. Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors - generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without.

Share your thoughts on the The Rule of Three: Surviving and Thriving in Competitive Markets ebook with other internet viewers!

Title of ebook: The Rule of Three: Surviving and Thriving in Competitive Markets
ISBN: 9780743234306
Publisher: Free Press
Internet download file size: 1546 kb
Pages: 288
Released online for download: 05-01-2002
Author of eBook: Sheth, Jagdish N.
Joint Author: Sisodia, Rajendra S.

Format

Sku

ISBN

File size

Security

Printing

Copying

Read aloud

eReader

5551139336

9780743234306

505 KB

n/a

Not allowed

No

Sys Requirments

Download reader

Digital Editions

5551116743

9780743234306

5300 KB

n/a

Not allowed

No

Sys Requirments

Download reader

Microsoft

0743234308

9780743234306

1546 KB

n/a

Not allowed

No

Sys Requirments

Download reader

The Rule of Three

Chapter 1: Four Mechanisms for Increasing Efficiency

In 1966, the U.S. Supreme Court refused to allow two supermarkets in Los Angeles to merge. The Vons Grocery Company and Shopping Bag Food Stores, had they been allowed to combine, would have controlled a whopping 7.5 percent of the market. Over 3,800 single-store grocers would still have been doing business in the city. In spite of these statistics, the Court ruled against the merger, citing "the threatening trend toward concentration."

Much has changed in the public's perception of merger activity in the four decades since the Supreme Court's ruling in the Los Angeles supermarket case. Over time, the view that market efficiencies matter and that consumer welfare is actually enhanced by a measure of industry concentration has slowly gained acceptance, although there still are loud complaints from consumer groups that this or that merger will result in higher prices. In truth, markets remain highly competitive even after such concentration, and industries that have experienced consolidation have seen prices remain stable or actually fall. To be sure, profits are generally higher ... read full excerpt from The Rule of Three: Surviving and Thriving in Competitive Markets ebook

Other Sheth, Jagdish N. ebooks :