Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation ebook Sutton, Robert I. Diesel eBooks

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Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation

Sutton, Robert I.

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Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation

Creativity, new ideas, innovation -- in any age they are keys to success, but in today's whirlwind economy they are essential for survival itself. Yet, as Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will fit in; to train them extensively; and to work to instill a corporate culture in every employee. In fact, in order to foster creativity, we should hire misfits, goad them to fight, and pay them to defy convention and undermine the prevailing culture. Weird Ideas That Work codifies these and other proven counterintuitive ideas to help you turn your workplace from staid and safe to wild and woolly -- and creative. Stanford professor Robert Sutton is an authority on innovation and a popular speaker. In Weird Ideas That Work he draws on extensive research in behavioral psychology to explain how innovation can be fostered in hiring, managing, and motivating people; building teams; making decisions; and interacting with outsiders. Business practices like "hire people who make you uncomfortable," "reward success and failure, but punish inaction," and "decide to do something that will probably fail, and then convince yourself and everyone else that success is certain" strike many managers as strange or even downright wrong. Yet Weird Ideas That Work shows how some of the best teams and companies use these and other counterintuitive practices to crank out new ideas, and it demonstrates that every company can reap sales and profits from such creativity.

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Title of ebook: Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation
ISBN: 9780743215459
Publisher: Free Press
Internet download file size: 549 kb
Pages: 240
Released online for download: 11-13-2001
Author of eBook: Sutton, Robert I.

Chapter One

Why These Ideas Work, but Seem Weird

To invent, you need a good imagination and a pile of junk.

— Thomas Edison

The question is not what you look at, but what you see.

— Henry David Thoreau

I realized that my competition was paper, not computers.

— Jeff Hawkins, describing the key insight that led his team to design the Palm Pilot

I admit it. I call the novel ideas in this book "weird" to get your attention. After all, unexpected, even strange, management practices are more fun and memorable than bland old ideas. But there is another reason these ideas may seem counterintuitive: To innovate, companies must do things that clash with accepted management practices, with common but misguided beliefs about the right way to manage any kind of work. In company after comp ... read full excerpt from Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation ebook


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