Introduction
By Ronald J. Alsop
Most people return to business school for an M.B.A. degree for one simple
reason - to increase their marketability in a highly competitive business
environment. How well they achieve their goal depends in large measure on how
the business world views the schools they attend.
Now, for the first time ever, The Wall Street Journal, the world's most
respected business publication, and Harris Interactive, the developer of the
well-known Harris public-opinion poll, tell you exactly what 1,600 corporate
recruiters think and say about the M.B.A. programs they know intimately. In
this groundbreaking volume, you will discover how recruiters rated 50 U.S. and
international M.B.A. programs, as well as read some of their observations about
35 more business schools. Brief profiles of an additional 70 schools are also
included.
The Wall Street Journal/Harris Interactive study of M.B.A. programs is
the only major survey that focuses exclusively on the opinions of recruiters -
the buyers of M.B.A. talent - and as a result, our rankings look quite
different from thos ... read full excerpt from The Wall Street Journal Guide to Business Schools ebook
