Buck Up, Suck Up? ebook Carville, James, Begala, Paul

Buck Up, Suck Up?

The political strategists who directed the Clinton campaign's War Room reveal the lessons and secrets from their hard-fought battles - and how to use these highly effective strategies for success in everyday life. James Carville and Paul Begala have waged political war all across America and on three continents. They've won some of the most spectacular political victories of the twentieth century and lost a few campaigns too. Along the way, they've learned a few lessons. Some sound simple, like "Never Quit," some comic, like "Kiss Ass," and some are more complicated and nuanced, like "Strategy Ain't Tactics." But each lesson contains tried-and-true wisdom, illustrated with colorful stories from long political experience -- many never told before: Find out how Carville's mother, Miz Nippy, used a bass boat to "frame the debate" in selling encyclopedias. Discover what success secret Hillary Rodham Clinton and Tom DeLay share. Learn the War Room tricks for sharpening your message and delivering the perfect sound bite. And much more. Whether you are a senior executive or a secretary, a political junkie or the president of the United States, the rules to live by can be found in Buck Up, Suck Up...and Come Back When You Foul Up.

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Title of ebook: Buck Up, Suck Up?
ISBN: 9780743228794
Publisher: Simon & Schuster
Internet download file size: 325 kb
Pages: 224
Released online for download: 05-01-2002
Author of eBook: Carville, James
Joint Author: Begala, Paul
Author of eBook: Begala, Paul

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Contents

Acknowledgments Introduction • RULE 1: DON'T QUIT. DON'T EVER QUIT. • RULE 2: KISS ASS • RULE 3: KICK ASS • RULE 4: FRAME THE DEBATE • RULE 5: UNDERSTAND THE DIFFERENCE BETWEEN STRATEGY AND TACTICS • RULE 6: BE OPEN • RULE 7: KNOW HOW TO COMMUNICATE • RULE 8: WORK YOUR ASS OFF • RULE 9: TURN WEAKNESS INTO STRENGTH • RULE 10: BE NIMBLE, JACK • RULE 11: KNOW HOW TO RECOVER WHEN YOU REALLY SCREW UP • RULE 12: KNOW WHAT TO DO WHEN YOU WIN Conclusion Source Notes

Introduction

This book won't change your life.

If you buy this book and read it, you will not make $1 million — at least not because you bought this book. This ain't the New Testament or the Tibetan Book of the Dead or the Talmud or the Koran. Buying it won't cause the Today show to do a one-hour special on you, and the opposite sex (or the same sex if that's what floats your boat) will not suddenly find you irresistible.

Here's what you'll get: good, sound advice on how to win. You'll get t ... read full excerpt from Buck Up, Suck Up? ebook

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