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The Influentials

One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

Introduction

This is a book about influence in America. More specifically, it's about people in America who exercise influence. It's not about the first names that might come to mind when you think about the people with influence in this country - the leaders of government, the CEOs of large corporations, or the wealthy. Rather, it's about millions of people who come from every city and town and who shape the opinions and trends in our country.

RoperASW, the marketing research and consulting firm at which we work, has dubbed these people the Influential Americans(r). Roughly 1 in 10 of the adult population of the United States, the Influential Americans are the people who make the society, culture, and marketplace run. The most socially and politically active Americans - we screen them from the general population on the basis of their involvement in local affairs - the Influentials are active in their communities. They are highly engaged in the workplace and in their personal liv ... read full excerpt from: The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy ebook