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Home > Reference & Study Aids > Reference & Study Aids General & Other > From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names-eBook

From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

Morris, Evan

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From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

"Ever wondered what the Ms in M&Ms stand for? If Scotch tape was invented in Scotland? Why a cereal that contains neither grapes nor nuts is called Grape Nuts? Who thought Gap was a good name for a clothing store? From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these trademarks and product names pose mysteries. But not when Evan Morris, creator of the award-winning The Word Detective website, is on the case! In From Altoids to Zima he reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories -- food and drink; clothing; technology, toys, and assorted bright ideas; cars; and drugs and cosmetics -- the story of each product is told with Morris's trademark wit and humor, complete with sidebars that highlight brand names that have become ""genericized"" (aspirin); a ""What Were They Thinking?"" honor roll of strange and often disastrous product names (Edsel); what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide); and debunked urban legends (the combination of Pop Rocks and soda that was rumored to be lethal). "

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Title of ebook: From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
ISBN: 9780743276474
Publisher: Fireside Books
Internet download file size: 237 kb
Released online for download: 11-09-2004
Author of eBook: Morris, Evan

From Altoids to Zima

The Surprising Stories Behind 125 Famous Brand Names

Introduction

What's in a name? That which we call a rose
By any other name would smell as sweet.
-- William Shakespeare, Romeo and Juliet

Welcome to a typical morning in twenty-first century America:

7:00 A.M. Your clock radio blasts you awake, terminating your recurring MasterCard nightmare with a Money Store spiel pushing second mortgages. Your eyes, still blurred from sleep, can barely make out the Sony logo on the radio as you fumble for the off switch, but you dutifully launch yourself from bed and stagger toward the kitchen. You dump a few measures of Starbucks and some water from the Brita into your Krups machine, punch the button, and head for the shower. Midway between the L'Oréal shampoo and the Pantene conditioner, you remember that today is the day the jeweler promised your Rolex would be fixed, good news, since the cheap Timex you've been wearing in the interim loses five minutes a day. Even better, you remember that today is Casual Friday at the office, so once out of the shower, yo ... read full excerpt from From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names ebook