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Home > Business & Economics > Marketing - General > Guanxi (the Art of Relationships): Microsoft, China, and Bill Gates's Plan to Win the Road Ahead-eBook

Guanxi (the Art of Relationships): Microsoft, China, and Bill Gates's Plan to Win the Road Ahead

Buderi, Robert

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Guanxi (the Art of Relationships): Microsoft, China, and Bill Gates's Plan to Win the Road Ahead

Half a world away from the calm beauty of Puget Sound, there's a lab where Bill Gates's software dreams come true. . . . So begins Guanxi, the compelling on-the-scenes tale of the allure of China today -- and of a unique partnership between the world's most famous capitalist and the world's largest communist nation that showcases what it takes to compete in the age of global innovation. As pundits rail about the "China threat" to U.S. competitiveness and offer often-hackneyed arguments against outsourcing, Guanxi explores the true ramifications of China's high-tech buildup -- and the means by which it can be turned to competitive advantage, in part by "insourcing" the untapped talent in the country's top universities. Sprinkled with telling observations, compelling characters, and lively anecdotes about the brilliant successes and sometimes painful stumbles of the world's most powerful software company, Guanxi is essential reading for business leaders, entrepreneurs, and technologists around the globe.

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Title of ebook: Guanxi (the Art of Relationships): Microsoft, China, and Bill Gates's Plan to Win the Road Ahead
ISBN: 9781416561521
Publisher: Simon & Schuster
Internet download file size: 1057 kb
Released online for download: 05-15-2007
Author of eBook: Buderi, Robert,

Guanxi (The Art of Relationships)

Microsoft, China, and Bill Gates's Plan to Win the Road Ahead

Beast from the East

November 8-11, 2004

This is a new kind of manufacturing in China. Not just shoes, socks, baby strollers. Now we manufacture MIT students, papers, and software.

-- HARRY SHUM, MANAGING DIRECTOR OF MICROSOFT RESEARCH ASIA

Half a world away from the calm beauty of Puget Sound, there's a lab where Bill Gates's software dreams come true. At Microsoft Research Asia, the drive to succeed is as intense as the traffic that roars by its front door in unbridled fury. If the software megagiant's other facilities around the globe seem idyllic, this one, in Beijing, is pure street. Microsoft's mantra here: work hard to get in the door; work harder to survive; then work even harder because the real work -- that of creating the global future of computing -- is just beginning.

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