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Home > Business & Economics > Entrepreneurship > Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business-eBook

Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business

Slutsky, Jeff

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Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business-people in the new hypercompetitive, advertising-polluted environment in which they must seek profits.With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems. You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward. National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization. In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians.

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Title of ebook: Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business
ISBN: 9781416546153
Publisher: Free Press
Internet download file size: 755 kb
Pages: 256
Released online for download: 09-18-2007
Author of eBook: Slutsky, Jeff

Street Fighter Marketing Solutions

How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business

Introduction

How This Book Helps

Your Business

It must sometimes seem like you are being hit from every side; whether it's big-box retailers, internet competition, skyrocketing overhead, or a glut of competing businesses, the pressures push you up against the wall. What you desperately need is a war chest of proven ideas, strategies, and tactics that will help your business not only survive but really prosper! That is what Street Fighter Marketing Solutions is all about.

In the current hypercompetitive, advertising-polluted environment, you pay more and get less for your marketing dollar, which means that it costs you more to attract customers than ever before. Yet you are likely putting the majority of your marketing dollars into some form of local mass advertising. You might use your daily newspaper or other print media; local broadcast or cable television; radio; billboards or other outdoor media; and, most likely, you're in ... read full excerpt from Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business ebook


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