E-Writing
Chapter One: Select the Right Medium to Communicate
We began the last millennium in unity and ended it in isolation. At the turn of the twentieth century, people gathered in town halls to talk politics, went to the theater to watch silent movies, heard news from the same few radio broadcasts, bought gifts and tools at the general store, read about new trends from the same monthly magazines, and studied all subjects in the same classroom.
At the dawn of the twenty-first century, we talk politics in virtual chat rooms, select our movies for home viewing from any of 500 television stations or the corner video-rental shop, buy our gifts and tools from the paper or online catalog, hear our news on television while in the bathroom, read about new trends while in Latvia with our laptop connection to the Internet, and study our online courses at home alone at midnight.
In such a world of emotional disconnection, there's a growing sense of discontent. Customers and coworkers long to be treated as special, important individuals. An automated tracking system that responds to our log-on with "Hi, Bob. Welcome back. The last time you visited, yo ... read full excerpt from: E-Writing: 21st Century Tools for Effective Communication ebook
