Chapter One
The Growth Crisis
This is a book about growth specifically, about how you can grow
your business in the difficult environment most companies are facing
now and will face in the decades to come.
Many businesspeople think of the postwar decades as a golden era of
routine, almost reflexive growth. This picture is exaggerated but
fundamentally accurate. It
was significantly easier for most firms
to rapidly and steadily increase their revenues and profits during
those years than it is today. Many great companies were built using
a model that appears, in retrospect, exceedingly simple: Invent a
great product. Launch it. Sell it like hell. Go international.
Acquire and consolidate. Cut costs. Raise prices if you can. Repeat
ad infinitum.
But as most businesspeople realize, cracks have long ...
read full excerpt from How To Grow When Markets Don't: Discovering the New Drivers of Growth ebook
