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Home > Business & Economics > Economics > DIGITAL DARWINISM-eBook

DIGITAL DARWINISM

Schwartz, Evan I

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DIGITAL DARWINISM

In his ground-breaking previous book, Evan Schwartz coined the now widelyused term "webonomics, " and outlined the rules for building and operating a profitable Web site. Now Schwartz takes an in-depth look at several Internet players who have experienced mind-boggling success by exploiting the new rules of e-commerce. Taking us inside companies such as Yahoo!, Dell Computer, and E*trade, Digital Darwinism reveals the proven models that can be applied to all Web business functions, from branding to pricing to target marketing. For Fortune 500 companies and individual entrepreneurs alike, the Web is today's most cutthroat business arena -- and only those companies that understand webonomics and use innovative business strategies will survive. Digital Darwinism explains why and provides the ultimate roadmap for driving profits to breakthrough levels.

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Title of ebook: DIGITAL DARWINISM
ISBN: 9780767909624
Publisher: Doubleday
Internet download file size: 224 kb
Released online for download: 02-13-2002
Author of eBook: Schwartz, Evan I

Digital Darwinism

7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy
Introduction: Frenetic Evolution

We will now discuss, in little more detail, the struggle for existence.
--Charles Darwin, The Origin of Species

When Charles Darwin presented his theory of evolution in 1859, he described a world in which only the fittest survive, a world in which species must constantly adapt to their changing environment or face extinction, a world in which organisms must continue to grow in a profitable direction and develop new skills and traits or perish, a world in which life-forms must look around and learn with whom to cooperate and with whom to compete, a world in which the surrounding conditions for life can, suddenly and drastically, improve or take a turn for the worse. Darwin even wrote that we are all "bound together in a complex web of relations."

This lexicon applies unmistakably to the digital business landscape now flourishing and mutating across the World Wide Web. "Many more individuals of each species are born than can possibly survive," Darwin wrote. & ... read full excerpt from DIGITAL DARWINISM ebook