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Home > Business & Economics > Business Life > Motivational > Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success-eBook
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Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success

One of America's leading brand strategists shares her step-by-step program for creating an unforgettable identity in today's marketplace.

For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life.

Whether you're starting out in the workforce, beginning your own business, changing careers, or trying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.

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Title of ebook: Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
ISBN: 9780767911382
Publisher: Broadway Books
Internet download file size: 229 kb
Released online for download: 02-12-2002
Author of eBook: Roffer, Robin Fisher

Make a Name for Yourself

Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success

Chapter One

Step 1

Dig Deep to Unearth Who You Are

I believe that we're here in the world for a purpose. Everything that happens to us, good or bad, is a lesson to help us discover what that purpose is and fulfill it. This is the real business of life, our destiny cycle, played out in our love life and our work life.

Your true purpose can only be discovered when you've looked deeply and honestly into your heart and allowed the true you to declare herself. She may be someone very different from the you that other people see today, but she is the soul of your brand and it's with her help above all others that you'll find your path and your success. When you've discovered her you can begin to honor her by revealing her dynamic spirit to the world. She will reward you with everything you ever dreamed was possible.

What words come to mind when people say your name? What do people feel when they see you? If you can't answer these questions easily, join the club. How can you ever know what someone else is thinking, anyway? And after all, how objective can you really be about yourself?

The truth ... read full excerpt from Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success ebook



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