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Home > Business & Economics > Marketing - Selling > Negotiating > The Only Negotiating Guide You'll Ever Need-eBook
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The Only Negotiating Guide You'll Ever Need

In The Only Negotiating Guide You'll Ever Need, Peter Stark and Jane Flaherty, celebrated consultants to some of the country's top companies, take the dread out of persuasion. Their 101 Winning Tactics make powerful negotiating skills easy and accessible, giving you tools and knowledge you can put to use right away. Each tactic is concise and to-the-point, with a clever and memorable name, a true-to-life example of how to use it, and suggested counter tactics in case someone tries it on you. All 101 tactics are so accessible and empowering that you will find yourself using them immediately -- and maybe not just at work.


"This is a handbook for negotiating your way through life. Whether you are negotiating a big deal or dinner plans with a friend, this book will be invaluable to you. Read it today!"
   JACK CANFIELD, AUTHOR OF CHICKEN SOUP FOR THE SOUL

"One of life's great success strategies is effective negotiation skills. This book is the blueprint for how to do it right!"
   HARRY PAUL, CO-AUTHOR OF FISH! A REMARKABLE WAY TO BOOST MORALE AND IMPROVE RESULTS

"A must-read for anyone who wants to build a reputation as a negotiator people love to do business with."
   KEVIN FREIBERG, AUTHOR OF NUTS! SOUTHWEST AIRLINES' CRAZY RECIPE FOR BUSINESS AND PERSONAL SUCCESS

"Filled with practical, hands-on, how-to information that can be applied immediately. You can read a few pages in the morning and use the material to close a sale by noon."
   GERHARD GSCHWANDTNER, PUBLISHER, SELLING POWER MAGAZINE

"I have six books on negotiation in my bookcase. This one is the best!"
   JANICE DUIS-LAMPERT, DIRECTOR, RALSTON PURINA


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Title of ebook: The Only Negotiating Guide You'll Ever Need
ISBN: 9780767917100
Publisher: Broadway Books
Internet download file size: 925 kb
Released online for download: 09-09-2003
Author of eBook: Stark, Peter B.
Author of eBook: Flaherty, Jane
Author of eBook: Start, Peter B.

/b>
Chapter One


1

What Is Negotiation?

"Let us never negotiate out of fear, but never fear to negotiate."
-John F. Kennedy

What do you think of when you hear the word "negotiation"? Supporters of Al Gore and George W. Bush arguing about the proper way to count the Florida ballots in the 2000 presidential election? Microsoft and the United States government struggling to define the difference between fair competition and a monopoly? America Online and Time Warner working with the federal government to create a successful merger that will encourage free trade? A nervous investor in technology stocks asking a broker to wait twenty-four hours before executing a margin call? Most of us do tend to think of negotiations in terms of these win-lose scenarios.

In a research study of university students, the following question was posed to participants: How often do you negotiate-often, seldom, or never? Over 36 percent of the respondents answered "seldom" or "never." Actually, this was a trick question, since the correct answer should have been "always." Eve ... read full excerpt from The Only Negotiating Guide You'll Ever Need ebook