How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
HOW TO BECOME A MARKETING SUPERSTAR is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories. Chapters include: - Customers Fire Employees Every Day - Beware the Constellation Theory of Marketing - Make A Big Splash, Instead of A Lot of Little Ripples - Always Have A President's Pipeline - Own A Market, Not A Mill - The Long & Short Definitions of Marketing