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Home > Business & Economics > Marketing - General > Inside the Tornado-eBook
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Inside the Tornado
The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Inside the Tornado is a must-read for anyone in the high-tech business.
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Title of ebook: Inside the Tornado
ISBN: 9780060087340
Publisher: HarperCollins e-books
Internet download file size: 504 kb
Pages: 272
Released online for download: 11-06-2001
Author of eBook: Moore, Geoffrey A.


Chapter One

The Land of Oz


At the beginning of The Wizard of Oz, Dorothy and Toto are caught up inside a tornado, swept away from their mundane world of Kansas, and deposited into the marvelous land of Oz. This miraculous form of ascension is also reenacted from time to time on our own public stock exchanges.
Consider the following:
  • Compaq Computers, which in recent years has overtaken IBM as the leader of the Intel based PC market, grew from zero to $1 billion in less than five years.

  • Ditto for Conner Peripherals, the disk drive storage company who slipstreamed Compaq's hypergrowth by supplying it, as well as many of its competitors, with low cost Winchester hard drives.

  • Over a six year period from 1977 to 1982, Atari's home game business doubled in size every year, driving the company from $50 million to $1 ... read full excerpt from Inside the Tornado ebook




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