The Creative Priority
Putting Innovation To Work In Your Business
Chapter One
NDI was born in an atmosphere rife with abrasion. One culture had joined another for help in an area in which it was particularly uncomfortable: the breaking of traditions. A varied group of disciplines had been gathered closely together, each with its own aspirations for what the enterprise might become. I'd left a familiar, comfortable relationship with an established corporation to help found a new entity with strangers in an unfamiliar setting. And from Detroit's perspective, I was seen as having joined "the enemy," switching sides in an economic war between America and Japan. Clearly, this was not going to be a serene retreat for quiet meditation.
Friction between individuals and groups is typically thought of as something harmful. And it usually is. It generates heat and discomfort, disrupts interactions, and can destroy relationships. Between a couple it can lead to divorce. Between countries it can lead to war. Within corporations it can distort and disrupt communication and ruin cohesiveness. Busine ... read full excerpt from: The Creative Priority ebook