This guide covers every aspect of telemarketing. Written by an expert in the field who has done the job! And who has set up countless telemarketing operations for companies in the UK. It shows you in simple, easy to follow stages how to cold call and make appointments. In this guide: * how to set up your telemarketing operations * how to get through to the decision maker * how to open the call * how to structure your call * how to build rapport * how to handle objections * how to close the call and secure your objective.