Andy Horton is called to investigate a suspicious fire on board a boat, but as soon as he arrives at the marina, he experiences a premonition so strong that it's almost ...more

Telemarketing presents companies with some great opportunities for increasing sales and maintaining customer loyalty. This easy to follow guide contains everything you need to...more

Communicating effectively should be the simplest thing in the world, we talk and listen - or do we? And is that all there is to it? When things go wrong in a company, a ...more

Many organisations chase the Holy Grail of obtaining new customers, spending time, money and energy on winning them only to provide them with a service or product that quite ...more

When a woman, the head teacher of a struggling local school, is found brutally murdered in Langstone Harbour DI Andy Horton is appointed to lead the investigation - but not ...more

Alex Albury has it all: a successful public relations business, a luxurious house, a beautiful wife and two sons. Then one September morning the police burst into his home and...more

This guide covers every aspect of telemarketing. Written by an expert in the field who has done the job! And who has set up countless telemarketing operations for companies in...more

We are all in the business of selling. Selling our products and our services, selling our company and especially selling ourselves. So whether you are selling business to ...more

This book covers: The climate for fundraising Organising for fundraising Registering as a charity Preparation and writing your appeal Sources of funding - trusts, foundations...more

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to ...more

The development of better, intelligent credit risk scorecards calls for the use of statistical principles for specific business objectives like being able to predict losses ...more

Follow the advice of Stephan Schiffman-America's #1 Corporate Sales Trainer-and take your career to the next level. This special anniversary edition of his perennial ...more

"Drawing on her first-hand experience at top companies as diverse as Lands’ end and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering ...more

In today's business environment, market maturity and globalization have increased the level of competition, making it more difficult to capture and increase market share. This...more

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given...more

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for ...more

"The author of the international bestseller Why We Buy -- praised by The New York Times as "a book that gives this underrated skill the respect it deserves" -- now takes us ...more