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Home > Business & Economics > Marketing - General > Consumer Behavior - General > Reset
Reset
by Andersen, Kurt
 
 
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Kurt Andersen is author of Heyday and Turn of the Century, and frequently writes for New York and Vanity Fair. He is host and co-creator of the Peabody Award-winning public radio program Studio 360. In 2006, he founded Very Short List, an e-mail service for connoisseurs of culture who would never call themselves “connoisseurs.” He was co-founder of Spy magazine, and has been a columnist and critic for The New Yorker and Time. Andersen lives with his wife and daughters in Brooklyn.


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Title of ebook: Reset
ISBN: 9781588369642
parent-ISBN: 9781400068982
Publisher: Random House Publishing Group
Published: 07-2009
Released online for download: 07-28-2009
Author of eBook: Andersen, Kurt
Foreword by: Brokaw, Tom

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Reset

How This Crisis Can Restore Our Values and Renew America
Chapter One


We Let the Good Times Roll

Let’s be honest: we all saw this coming for a long, long time.

 In the early 1980s, right around when Ronald Reagan became president and Wall Street’s great modern bull market began, we Americans gave ourselves over to gambling (and winning). We started thinking magically. From 1980 to 2007 the price of the average new American home quadrupled, and almost doubled even after adjusting for inflation. The Dow Jones Industrial Average climbed from 803 in the summer of 1982 to 14,165 in the fall of 2007–a 500 percent increase after inflation.

 From the beginning of the 1980s through 2007, the share of disposable income that each household spent paying off its mortgage and consumer debt increased by 35 percent. Back in 1982, the average American household saved 11 percent of its disposable income, but then the percentage steadily dropped, to less than 1 percent in 2007. 

Not coincidentally, it was during t ... read full excerpt from: Reset ebook


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