The Power of Movies
How Screen and Mind Interact
One
THE POWER OF FILM
The Mind-Movie Problem
The power of film is indisputable. Since the beginning of movies, a little over a hundred years ago, they have captivated audiences. We want, badly, to watch. And this power seems unique to film. As the philosopher Stanley Cavell remarks, in The World Viewed, “the sheer power of film is unlike the powers of the other arts.”1 There is something about movies specifically—whether they emanate from America or France, Britain or Sweden—which succeeds in connecting to the human psyche in a deep way. Movies carry some sort of psychic charge that no other art form—perhaps no other spectacle—can quite match.
Their power is manifested in two ways: demographically and individually. Movies simply have a larger mass appeal than any other artistic medium. Nothing draws crowds in the millions like a new movie—and this was so from the very beginning. (It is this fact that explains the colossal investment of money that goes into the movie business. What would the movie industry be like to ...
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