WORDS THAT WORK
Chapter One
How "Words That Work" Are Created
"If you think about it, talking to a polling company is an odd way to behave. Strangers
ask you to give them time and personal information for nothing so that they can profit
from it."
-Nick Cohen, Sunday Observer (London)
"If I need five people in a mall to be paid forty dollars to tell me how to do my job, I
shouldn't have my job."
-Roger Ailes, President, Fox News Channel This story may get me barred from
the United States Senate, but it was how I established my credibility with the toughest, most
skeptical organization in America. Back in 1998, I was asked to create and then present new
language on environmental issues to a meeting of the entire Republican Senate Conference.
Helping members of the House is easy: They are open-minded, creative, and focused. The
Senate, however, is a different animal entirely. They're generally older, uncompromising, and
don't take kindly to others ... read full excerpt from: Words That Work ebook
